Marketing genius Seth Godin has a new book called The Practice. He discusses the key ideas in this interview with Marie Forleo.
“Do what you love is for amateurs. Love what you do is the mantra for professionals. It’s much easier to find meaning in what we do rather than shopping around for something that will give us meaning.”
“Creativity is an action, not a feeling. Your work is too important to be left to how you feel today.”
“Since this is mostly about luck, what you do is you show up at the right place at the right time with your best effort and you hope that today is a lucky day. If you are sitting there trying to reverse engineer luck, then you are hiding again.”
“If our work is professional, it’s for someone else. It has intentional action.
Whose it for? What’s it for? What change do we seek to make? How will we know if it’s working?
If you can’t answer those questions, then you’re just putzing around.”