The Power of Creating Language Around Your Business

“Creating language lets you claim ideas and present them in new ways to the world. And shared language is how you pull people out of their normal world and introduce them to the world you’ve built.”

Examples:
► George Ten – copythinker
► Dickie Bush and Nicolas Cole – nautical theme (Ship30, The Captain’s Table, The Digital Writing Compass)
► Jack Butcher – Build once, sell twice.

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