The Power of Authority Assets

“You can’t stand out online following the same plan as everyone else. Emails and social media aren’t enough.

You need a way to set yourself apart.

Authority assets are high quality, in depth resources that catapult you to the forefront of your audience’s mind.

They’re about making a great early impression – treating your audience like buyers before they buy.

Here’re the 3 criteria:”

via @evankelly

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