The Perils of Niching Down

“I’ve met a surprising number of creators who were outwardly successful, with thriving businesses, but who felt trapped and resentful. They followed all the best practices, niched down, created what they thought their audience wanted, etc. And while it often “worked” for generating income, it rarely resulted in them feeling alive, authentic, connected, free. In fact, it led to the opposite. A feeling of deadness, disconnection from self and others, and a perceived loss of agency and freedom.”

Big Idea: Niching down might be beneficial for growing your business, but getting stuck in a niche you don’t like can be soul-destroying.

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