Interesting article on content marketing by Rand Fishkin of Moz.com.
“Basic “beginner” content appeals to broader audiences, but has a low amplification potential. Being beginners, that have no influence in their industry.”
“High-level content for smaller audiences has a greater amplification power. Because these are usually influencers, thought leaders, writers, podcasters, and more.”
“The amplifiers can usually help you reach the beginners. The beginners usually can’t help you reach the amplifiers.”
“Basic “beginner” content appeals to broader audiences, but has a low amplification potential. Being beginners, that have no influence in their industry.”
“High-level content for smaller audiences has a greater amplification power. Because these are usually influencers, thought leaders, writers, podcasters, and more.”
“The amplifiers can usually help you reach the beginners. The beginners usually can’t help you reach the amplifiers.”