SEO expert Neil Patel has found that although advanced content gets more social shares and backlinks, beginner-focused content gets 3.68 times the search traffic.
Neil recommends prioritizing beginner content 4 times that of advanced content.
This is something that Noah Kagan echoed. “For my channel, I don’t want to talk about starting a business. I just don’t fucking want to show another goddamn person, how to go and get a customer because it’s just not interesting to me. But guess what, those are really popular.”