“Turns out the Nelk Boys are like Jackass for the new generation. They’re a Youtube group that pranks people and has built a cult following at colleges across North America.

And, they’ve executed the “creator playbook” perfectly, by launching their own hard seltzer (happy dad), merch that sells $2m+ in seconds every day, and a modern-day version of “Girls Gone Wild” called Full Send Girls.

Rough estimates put their existing biz units at $100m+ a year in revenue.”

“Writing online is the fastest way to accelerate your career. It’s the best way to learn faster, build your resume, and find peers and collaborators who can create job and business opportunities for you.”

Related Link: Feeling stuck in your professional life, start writing online

“Trung Phan managed to grow his Twitter following by 300k in just one year. I spent 10 hours studying how he did it. Here’s everything I learned.”

via @fortheinterested

“Of all the reasons I think this newsletter’s grown, the one I’m most confident about is consistency.

I’ve tried lots of different formats, types of content and names for this newsletter but what’s stayed the same is that I’ve sent it at 2 PM on Friday afternoons for the last four and a half years”

via @theslice

“Georgia took her skill of writing, and despite a crowded world of other writers out there, did over $500k worth of work through the Fiverr platform last year, including $90k the month before we recorded.”

Related link: Unbundling Fiverr - Startup Opportunities with Productized Services

via @ebizfacts

Here is a different take on what I called the creator game.

Just showing up every day to create, promote, learn, and network can lead to so many opportunities.

“My SaaS business hit $1,500 MRR and then got stuck. Until I learned an important trick…Here’s the exact method I used to scale to $100k MRR in the next 12 months.”This is a solid blueprint for creators as well.

via @hypefury

“People are too precious with ideas. The idea you’ve got is probably wrong, but the only way you’ll get to the right one is working on the wrong one – not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice – how to find and test ideas on the side that’ll eventually lead to the one that’ll hopefully change your life.”

Very insightful podcast on how to approach a new startup idea.

This is one of the most comprehensive critiques I’ve seen on cryptocurrencies and Web3. It’s a long video, but definitely worth a watch.

I’m still very optimistic about future opportunities with Web3, but there is a lot of hype and fraud now.

Here is a selection of the best links I’ve found this week to level up your creator skills.

The most famous and effective sales letters and pages that I’ve ever seen – samparr

7 habits of highly effective podcasts – mattdeegan via @storythings

Introducing the Ahrefs WP plugin – ahrefs

Storytelling skills from Abraham Lincoln – inc via @fortheinterested

How to write a killer blog post in under 60 minutes – neilpatel

How to build an email list without paid marketing – alexgarcia