The Math Behind a $1M Per Year Newsletter Business

Matt McGarry what it takes to make seven figures per year from your newsletter.

“The math

At 100,000 subscribers and a 50% open rate, you can sell newsletter sponsorships for $2,500 each ($50 CPM).

If you sell 1 sponsorship in each newsletter at that rate, that’s $390,000 per year in sponsorship revenue.

If you convert 2.5% of subscribers into course buyers (2,500), that’s $625,000 in course revenue per year.

Total annual revenue = $1,015,000”

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