David Senra of the Founders podcast explains why “well-done business podcasts are one of the best business-to-business (B2B) marketing innovations out there.”
Related Idea: Another similar idea in the personal development space is Brian Johnson’s Heroic, formerly Optimize.me.
Brian built a huge audience by doing summaries of popular self-improvement books that he called Philosopher’s Notes. They have since transitioned into a huge coaching and certification company.
There is an opportunity to do this idea for business books.