The company MSCHF, (pronounced mischief), launches weird products every 2 weeks. They’ve launched products like a rubber chicken bong, a $100 box that you can return after 100 days for $1000, and Jesus shoes made with holy water from the River Jordan.
The products are designed to get publicity and offered in limited quantities for the scarcity factor. Very clever marketing!
They also have another company that seems to take the hits and sell them to a wider audience. This is a great way to test out and promote new product ideas.