The Marketing Genius of MSCHF

“MSCHF bought an original Andy Warhol for $20,000 and made 999 exact forgeries. They mixed the original in and sold 1,000 pieces that *might be a real Warhol* for $250 each. That’s $250k! Here’s what they did.”

MSCHF is also behind ONLYBAGS, a business that sells luxury shopping bags. It’s unlikely they have permission to sell these brand bags, but that will probably help them get more publicity.

Another of their projects is DeadStartupToys. They’ve done dozens like this.

Big Idea: Weird ideas get publicity and that attention is a powerful currency. MSCHF does “drops” of new limited edition products like this regularly.