The Laws of Community Building with Natalie Ellis

The Laws of Community Building with Natalie Ellis

Boss Babe founder Natalie Ellis talks with Sahil Bloom and Greg Isenberg about building her community of 9000 paying members.

Big Ideas:

► An audience is not a community.
► Are you able to sell out your merchandise? That’s a good sign that your community self-identify around your brand.
► Create clear rules of engagement so members know how to interact.
► There is a cost to creating content. You need to understand the ROI of that investment.
► Sales funnels to segment your audience is very important.
► Building a company that doesn’t revolve around you.