Building a 400K Subscriber Newsletter – The Gist

Ellen Hyslop - The Gist Newsletter Co-Founder

Building a 400K Subscriber Newsletter

The Gist is a newsletter all about sports, written entirely by women. Ellen and her co-founders have scaled a massive team to 20 people. They’ve grown The Gist to almost 400,000 subscribers, and they’re earning fantastic revenue from it.

Ellen talks about how they grew The Gist in the early days. She also talks about their process of testing, how they launched with a launch party, and a bunch of other things.”

Big Idea: Newsletters and other content-focused businesses can be big businesses if approached with a startup mindset. The Gist started with multiple co-founders and raised over $1m to build the business.


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