Here is a creative marketing idea. Stew Fortier is trying to use the internet to trade a grain of rice all the way up to a mountain. Check out how far he has gotten with his fifth trade.
This idea is similar to One Red Paperclip
, where Kyle MacDonald was able to trade up from a paperclip to a house. It goes to show that you don’t have to be unique to get attention.
I can see companies wanting to contribute to projects like this because of the potential publicity it can generate if it works.
If you don’t have a good startup idea to work on, maybe it’s worthy trying the craziest idea you have.