“Many articles describe the bumpy road that Nathan Barry, the founder and CEO of ConvertKit, took to bring his company from the bottom to today’s industry leader. In fact, you can see it all here. But the one thing they fail to mention is the email marketing strategy that encouraged this growth.”
Big Ideas: ConvertKit leveraged a community, user-generated lead magnets, and free courses to build an audience and attract customers. There are many lessons here for all creators.