The Creator Economy will look like the Music Business.

The Creator Economy will look like the Music Business.

“The Creator Economy has been massively celebrated for its low barriers to entry: Anyone with a phone can become a successful creator…

But the lower the barriers to entry, the higher the competition. The size of the arena has grown fast, from 50M creators in 2020 to 200M last year to more than 300M in 2022. With so many creators, the dominance of the algorithmic feed that separates the average from the best is almost inescapable, and with it comes a world with no floor and no ceiling, where the winners take most.”