This is one of the best posts I’ve read in a long time.
Converkit founder, Nathan Barry, provides many examples of people who’ve leveraged their audiences to built massive companies. He also writes about the opportunities he sees some are missing.
In 2010 Emily Weiss, a fashion assistant at Vogue started a fashion blog at intothegloss.com. Eight years later the company is worth $1.2 billion.
Nathan Barry was making over $250,000 a year blogging and teaching design but “wanted to turn it into something bigger.” He built ConvertKit, “an email marketing software company for creators, that now earns $24 million in annual revenue and is valued at over $100 million and counting.”
“When Mark Sisson started his blog, Mark’s Daily Apple, in 2006 he didn’t think he was taking the first steps towards a $200 million business.”
“Vani Hari built a massive audience for her site The Food Babe, where she led a crusade for healthy food with clean ingredients. She monetized through cookbooks, meal plans, and affiliates. She then focused that audience into Truvani, her own health supplements company with Derek Halpern which is now well into 8-figures of annual revenue.”