Here are a few ideas that I came across this week that center around simplicity.
- Venture capitalist, Nikhil Basu Trivedi, has been getting some publicity for his Canva investment “screenshot memo.” What would normally be displayed in a blog post, gets summarized in a nicely designed graphic.
- MasterWiki is summarizing MasterClass videos for free with illustrations and text.
- Donald Miller has a great 2 minute video on what all great marketing has in common. Good marketing is an exercise in memorization. People don’t choose the best products or services, they choose the offerings they can remember. You want your offer to be like a bumper sticker. A short, pithy statement that people will remember. (His video series is great. You should subscribe.)
It is very easy to over-complicate business ideas by adding features or services when customers want simpler solutions. The next Doopool article supports this idea. Twitter was just 140 characters. Instagram took off because of its photo filters. Trends.vc has a simple bullet-point format. What is the simplest idea you can offer? That is probably a good place to start.