“Ash Young launched carmats.co.uk during lockdown, and went from 0 to 6 figures in just 5 months, on target for more than a million in sales in his first year.”
This is a good example of finding an unmet need in the market and focusing on a narrow niche. Car companies sell car mats at exorbitant prices because they can. CarMats.co.uk sells them for a fraction of the cost.
Business Opportunities: Where are customers getting overcharged? WarbyParker did it for eyeglasses. Casper for mattresses. Bestpricecaskets.com for funerals. FixMyCar for car repair.