Here is a good overview of how difficult it is to succeed in online retail now.
“Holy shit Native deodorant just sold for $100 million!”
“Casper is worth $1.1 billion…”
“What people forget is that Casper was founded in 2014 and Native in 2015. Their timing was perfect. “
“I think if you are gonna start a DTC brand in 2020 you gotta ask yourself a lot of hard questions:
1) Are you starting a brand that is a truly a novel idea that is defensible or can someone with $10k clone you overnight?
2) Can you acquire users at scale today and 5 years from today
3) Do you really have a shot of becoming the next $100m Native deodorant exit story? Or should you look for a quick race to $5m in sales and offload to PE to secure a much smaller bag?
4) How will you compete with 50 people copying your product and bidding against you in the auction for your customers? (because this will happen)”
via stackedmarketer.com
“Holy shit Native deodorant just sold for $100 million!”
“Casper is worth $1.1 billion…”
“What people forget is that Casper was founded in 2014 and Native in 2015. Their timing was perfect. “
“I think if you are gonna start a DTC brand in 2020 you gotta ask yourself a lot of hard questions:
1) Are you starting a brand that is a truly a novel idea that is defensible or can someone with $10k clone you overnight?
2) Can you acquire users at scale today and 5 years from today
3) Do you really have a shot of becoming the next $100m Native deodorant exit story? Or should you look for a quick race to $5m in sales and offload to PE to secure a much smaller bag?
4) How will you compete with 50 people copying your product and bidding against you in the auction for your customers? (because this will happen)”
via stackedmarketer.com