Subheadings: The Deceptively Simple Trick to Effective Copywriting
“When you’re aiming to keep your reader’s attention, subheadings are infinitely versatile, and I use them in nearly everything I write. (I even use them in email.)
But they’re so deceptively simple, you might not be taking full advantage of them.
Let’s take a look at how you can get more out of the lowly, underappreciated subhead …”