Stop Making Hustle P*rn and How to Create a Category of One – Chris Lochhead
“If you want to be a creator, here is the unlock. You need to become known for a category or niche you can own. And the way you do that is you create radically different obvious and non-obvious intellectual capital. You wrap it in a category design. That is you explain to people what it is and why it’s important. And if you do that, you get to become Malcolm Gladwell.”
Interesting interview with Christopher Lochhead, co-author of Snow Leopard: How Legendary Writers Create A Category Of One.