Still Bullish on Newsletter Businesses

“If your newsletter is the business… you’re going to have a bad day.”

Richard Patey responds to Scott Oldford’s article on why newsletters are a bad business model.

Scott runs more than 20 newsletters and is refocusing his newsletters towards generating lead flow for his businesses.

Richard Patey’s reply,

“I feel that newsletter businesses are where websites were back in 2011, i.e. multiples low and few people know how to value them.

But over time they will become far more highly valued than content sites dependent on SEO, and that the number of newsletter businesses will start to compete with the number of websites we see on existing digital asset marketplaces such as Flippa and Empire Flippers.”

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