Are You Building a Skyscraper or a Strip Mall?

Are You Building a Skyscraper or a Strip Mall?

Jay Clouse reflects on switching from a strip mall to a skyscraper creator framework. 

“I’ve built four courses, seven paid workshops, I had a small paid newsletter at one point, and two different memberships…

In January, it all added up to 24 different revenue streams!

I’m not going to knock the strip mall model – even though I think we can agree even the term “strip mall” is less aspirational than “skyscraper.” 

Well, as they say, “What got you here won’t get you there.” My aspirations as a professional creator are a lot bigger than what I’ve built so far, and now I have the ability to be more thoughtful about how I’m building this business.

So I asked myself – what does my business look like as a skyscraper?”

Big Idea: Creators often need multiple income streams to make a full-time living, however, there are advantages to going all-in on one big idea.

Some examples are Dickie Bush, David Perell, Tiago Forte, Dru Riley, Pat Walls, and Niall Doherty.