“We need help to curate, and it is not coming from our department stores. Instead, we are relying on help from influencers to navigate the retail jungle.
In this piece, I will explore how and why influencers are changing the landscape of the retail storefront, and the startups emerging to support them.”
Interesting article on the growing importance of influencers in retail. The author argues that we’ll need “Shopify for Creators” tools to fully leverage this trend. There is an opportunity to build those tools.