Why do brands use a firstname.lastname@example.org as their reply-to? And why should you avoid it at all costs?
It’s easy to look at other brands with rose-colored lenses, and think “if Google does it, why shouldn’t we?”.
When it comes to building relationships and prioritizing them, sending from a no-reply email address and using it as your reply-to is a sure-fire way to tell your customers you don’t care about them, and to other email marketers, that you don’t care about deliverability.
Sending from a no-reply can result in these scenarios that I will breakdown:
- Poor deliverability
- Bad customer experience
- Unmonitored replies