Sending email from a no-reply? Don’t.

Sending email from a no-reply? Don't.

Sending email from a no-reply? Don’t.

Why do brands use a as their reply-to? And why should you avoid it at all costs?

It’s easy to look at other brands with rose-colored lenses, and think “if Google does it, why shouldn’t we?”.

When it comes to building relationships and prioritizing them, sending from a no-reply email address and using it as your reply-to is a sure-fire way to tell your customers you don’t care about them, and to other email marketers, that you don’t care about deliverability.

Sending from a no-reply can result in these scenarios that I will breakdown:

  1. Poor deliverability
  2. Bad customer experience
  3. Unmonitored replies