“In the One Campaign strategy for scaling Facebook ads, you’ll get the Facebook Ads algorithm to do all of the work for you. It can find your audience, test new placements, make the most of your ad budget, learn what works, and build on successes.
The whole strategy takes just three easy steps:
1. Use broad targeting.
2. Create 3-2-2 content.
3. Test ads with the scientific method.”
via @marketercrew