The Gazillion Dollar Sales Funnel Experiment – Matt Giovanisci
“I spend over $400 a month on email marketing services and have no idea if it’s working. I can safely assume it’s at least paying for itself, but that’s not good enough.
After Amazon fucked me and declaring I own a “lifestyle business,” I’ve been focused on ways to future-proof my business. And here are two ways to do it:
- Earn money through my own products instead of relying on affiliate marketing.
- Retain customers via email instead of hoping they find me on Google.
In other words, I need to protect the future of my business from Amazon and Google. Who knows what the fuck they’re gonna do.”