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Wednesday, March 23, 2022
“Be an artist at whatever you do.
Even if you are a street sweeper, be the Picasso of street sweepers.”
– Martin Luther King Jr.
Sponsor
CEX – Creator Economy Expo – is the conference that will help you grow your audience, drive new revenue lines, sharpen up content operations and learn about Web3 business models. May 2-4, 2022 at the Arizona Grand Resort (Phoenix)
Speakers include Dan Pink, TitTok/Twitch star Leesh Capeesh, Ann Handley, Joe Pulizzi, Roberto Blake and 30 other world-class content entrepreneurs.
Get $200 off with this link.
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Josh Hall is a YouTuber, course creator, and web design coach specializing in WordPress and Divi. Josh helps people build and scale 6-figure, work-from-home web design businesses.
“In this episode, we talk about Josh’s evolution from underpricing clients to selling his agency, why he began creating on YouTube, how his first course launch netted nearly $10,000, and how one Opportunity to guest post on a blog ultimately led him down the path to professional creator.”
Big Idea: Focusing on a specific skill, like creating websites with Divi, can be much more lucrative than publishing about general topics like personal development or travel.
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Justin Welsh shares his step-by-step system for writing great Twitter threads.
“Writing Twitter threads is about the format as much as the information.
Here are the most common mistakes I see when looking at messy threads.
► Lacking a good “Hook Tweet”.
► No “headers” on the “body” Tweets.
► Way too wordy, and no white space for reading.
► No clear call-to-action or call-to-conversation at the end.
► Much like everything I write about, the key to overcoming these problems is having a clear system for writing threads.”
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“The most successful creators seem to perfectly balance:
► Consumption
► Creation
► Promotion
These three levers are what I deem The Creator’s Levers for Success. And you can’t only focus on one or two of these levers alone. Here’s why.
→ Consuming too much leaves you less time to create and promote.
→ Creating too much gives you little time to consume new ideas and inspiration, and no time to promote your work.
→ Promoting too much turns people off.
Is there an optimal ratio for these levers? It’s different for everyone. But the balance is key.”
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“All together, Spector monetizes the newsletter five different ways. He didn’t roll out all these business models simultaneously, but instead gradually introduced them along with extensive testing and iteration. Here’s how he approached each model.”
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“Chris Zissis has produced billions of views and millions of dollars from YouTube without showing his face. He builds 7-figure passive income YouTube channels for entrepreneurs without needing their time. In this episode, Chris breaks down how you can get on this train by breaking down some of the best practices from his proof of work.”
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“Wondering how to use Twitter for your business? Josh Spector has an audience 20K strong that fuels his consultancy.”
Big Ideas:
► Josh schedules 3 tweets per day and much of that is repurposed past content because he knows what works.
► The Twitter algorithm doesn’t like links. It’s better to share highlights from content you share.
► Josh is a master at micro-coaching on Twitter. He regularly offers to help people with small tasks like rewriting headlines or giving free advice. This is a great showcase for his coaching business and other products.
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Greg Bussman publishes The Growth Mindset marketing newsletter. It’s a weekly curation of the best marketing tips, tools, and resources. He always finds good links that will help you grow your business.
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