“In this post, we focused on sharing the exact types of keywords we go after for SaaS clients because we wanted this to be as actionable as possible for SaaS companies.
We want you to be able to take what you’ve learned here and develop an SEO-focused content marketing plan that actually has potential to contribute to lead generation.
There’s obviously more to SaaS content strategy than just choosing and prioritizing keywords. There are equally important steps before and after that will determine the success of your content (and any inbound marketing efforts).
In addition to keyword selection, you need to:
- Deeply understand your customers’ pain points.
- Write advanced content that weaves in your product or service.
- Promote and drive traffic to your content.
- Measure performance and attributed conversions from your content.
We’ve written extensively about all of these topics, so here we’ll link to our top articles on each of them.”