Designing A Content Engine: How To Create & Distribute To Drive Results
Great presentation from Ross Simmonds of FoundationInc. Check out the content on Foundation website. This is content marketing done right.
“The secret ingredient to a successful content marketing strategy is designing a content marketing engine.”
Solid advice on:
► Copying what works from other sites
► Repurposing old content
► Creating content for backlinks
► Improving existing content for readability and design.
► Promoting your content in forums.