50% of Success is Market and Idea Selection

50% of Success is Market and Idea Selection

This is a short tweet by Romeen Sheth, but a huge insight.

Many people say that ideas are worthless and execution is everything. However, growth is so much easier when you start with a good idea.

“A big mistake many first-time founders make: Spending too little time on market + idea selection. 50%+ of the outcome of your startup is baked into what you decide to work on and when.”

My favourite quote on this topic is from James Clear;

“If you’re not working hard, ideas don’t matter. The best idea is worthless without execution.

If you’re already working hard, ideas are crucial. Most effort is wasted on mediocre ideas.”

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