Robert Cialdini’s Six Models of Influence

Marketing

The Six Models of Influence

Great overview of Robert Cialdini’s Influence : The Psychology of Persuasion.

“Do your ideas get traction? Can you persuade others? Are you able to get the resources (time, attention, money, etc) from others?

Or Do you end up giving your time, money, attention without realizing it?

This is the Power of Influence.”

Here are the 6 factors:

• Reciprocity
• Commitment
• Liking
• Social Proof
• Authority
• Scarcity

Here is the link to part 2.

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