Joe Pulizzi of the Tilt shares why his previous business was a success in this short podcast.
This is another take on Nicholas Cole’s ideas from the first link.
“The consistent blogging was critical to developing an audience and gaining credibility, but to break out, it took a research project, it took a magazine launch, it took an event launch. And 5 years later we had our exit.”
Big Idea: Creators need to become startups if they want to build a significant business. Content alone is rarely enough.
Another good example of a “creator as startup” is Lexi Grant.