People throw away business cards, but they keep books. Publishing a book, even if it is simple checklists or basic advice, makes you look more professional and memorable. Robert Plank shows how writing and printing the book can be much easier than you might imagine. With print on demand, you can incrementally write the book and keep adding to it as you get more content. Having a podcast that interviews prospective clients in your local market is another tactic they recommend. There are many good ideas here. It’s worth a listen.