Pricing Psychology: how to improve the pricing of your product or service – Nick Kolenda
“Nothing in this world has concrete meaning.
At the end of the day, price is merely a perception. Nothing more. Nothing less.
And that’s great news. While large companies can afford expensive pricing research, you can apply psychology.
In this guide, you’ll learn why innocent factors—fonts, colors, digits—can make prices more appealing, boosting the sales of your product.”