Great discussion on the TropicalMBA about shifting from an agency model to productized services.
“Ian Horley left a long stint at a successful corporate job in 2014 to create his own web agency, but he ultimately found himself incredibly stressed and unhappy.”
“Today, Ian is the founder of HubSnacks, a productized service which offers unlimited tasks on the HubSpot platform for a fixed monthly fee.”
One of the key takeaways here is the idea to build productized services on top of successful platforms like HubSpot. It makes it very easy to find motivated customers with the exact problem you are solving. This could be done for Shopify, Salesforce, Zoom, and other platforms.
Another big takeaway here is how they work to identify the next opportunities for their customers to take advantage of. They constantly tell their customers what to focus on next. It’s a great way to build customer loyalty and prove value.