Here is a great discussion on how PR can be a strategic focus of a business.
Good PR basically comes down to networking and building relationships with journalists and then telling good stories.
“You need to know people before you need to know them. If you are only reaching out to people because you need a favour, it’s never going to be a positive relationship.”
“Everything is a story and the best story wins.”
Marketing Idea: If you are just starting out and looking to find some journalists to connect with, HARO is a great place to respond to inquiries.
Good PR basically comes down to networking and building relationships with journalists and then telling good stories.
“You need to know people before you need to know them. If you are only reaching out to people because you need a favour, it’s never going to be a positive relationship.”
“Everything is a story and the best story wins.”
Marketing Idea: If you are just starting out and looking to find some journalists to connect with, HARO is a great place to respond to inquiries.