“Powered by” – An Acquisition Channel Nobody is Talking About
“I was reading through all 483 founder interviews on IndieHackers and was trying to discover what acquisition channels do consistently work for founders (as part of my upcoming research report).
After getting to the 100th interview, I’ve noticed a particular acquisition channel that was being mentioned as often as SEO, press outreach and affiliate marketing. The thing is, everyone knows about affiliate marketing and SEO. There are even experts/agencies that solely focus on mastering these channels.
Yet, (almost) no one talked about this one…despite it being consistently (over 43 times) mentioned by founders as a viable growth channel that worked for them. Maybe the reason for this is that this method is so simple to implement…yet so effective.”