“The trend that Substack is part of is not a newsletter trend, or even the much-hyped creator economy. We are part of a seismic shift in the media economy that is all about writer and creator ownership and independence. When writers are in charge, they can do the work they believe is most important, have a direct relationship with their readers, and have the potential to make far more money than they could get from being an employee who produces content for others to own and disseminate.”
Big Idea: It’s not about newsletters, it’s about creators owning their audience. There has never been a better time to be a creator.