“Looking for social media opportunities? Well, here’s one. Today I’m going to break down the biggest opportunity in paid social media ads since the death of organic reach.
According to We Are Social Digital’s 2020 October snapshot, and I know we’re past 2020. More than 4 billion people worldwide. That’s 4.14 billion. Now use social media each month. That’s an incredible 53% penetration for the entire world’s population. 57% of consumers follow brands to learn more about products or services, according to Sprout Social. 91% of consumers visit brand website or application when they follow them on social according to Influencer Hub.”