Outside-The-Box Creator Business Models

Simon Owens provides examples of creators who’ve built thriving businesses off of their content.

Here is one example:

“Doug DeMuro is a 34-year-old car enthusiast who, in 2013, launched a YouTube channel where he mainly reviews cars. He eventually amassed over 4 million subscribers and 1.6 billion views on the channel.

For the first several years, he monetized the channel through traditional means, mainly advertising. But in 2020, he launched Cars & Bids, an online auction marketplace that makes it easy for people to sell their cars.
Earlier this year, he announced a $37 million VC investment from the Chernin Group. By then, the platform had generated over $200 million in sales.”

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