Nicholas Cole of Ship30for30 shares how to turn your writing into a lucrative business.
Big Idea: Creators rarely get paid well for the content they create. Content is only how they attract an audience. The real business opportunity is selling services and products to the audience they have built.
“So what happens is a lot of writers create an account on Medium and “write what they want to write about,” and then complain because they only made $2.76 in earnings on Medium that month.
But that’s not surprising to me at all.
Because the same writers who say, “I don’t want to play the ATTENTION GAME” are trying to monetize on a platform where the underlying business model is THE ATTENTION GAME.”
“The easiest way to make your first $1, or $100, or $1,000, or $10,000, or even $100,000 is NOT by collecting page views on Medium.
It’s also not by selling a product.
It’s by providing a service.”