Rank in search by niching down to narrow topic clusters

Rank in search by niching down to narrow topic clusters

“How do you break down big niches like travel? this is how I do it – there’s unlimited travel keywords – 10,000s about travel in Europe – 1,000s about France – 100s about Paris – 10 abt the Eiffel Tower start with 10 articles on Eiffel Twr, then the Louvre, l’arc de triomphe etc”


Big Idea: It’s hard to compete on highly searched keywords so start with long-tail topics and move up.