Newsletter Strategy with Josh Spector
Josh Spector offers solid advice on becoming a successful newsletter creator.
Big Ideas:
► A newsletter is not a goal in itself. It’s a tactic to accomplish a goal.
► Aim for valuable, not interesting.
► Is the content you publish in alignment with the audience you want to reach and the transformation they want to make?
► Focus on output, not outcomes. It’s the process that’s important.
► Your content is a long-term library of value that compounds over time.