Newsletter Economics in 2022 – Byrne Hobart
Byrne Hobart of The Diff newsletter shares his thoughts on the opportunities with newsletters.
“Since the cost of newsletters is lower than it used to be, and it’s much easier to build one to the point that it’s sustainable for a solo operator, we should expect the world to have many more vertical-focused investment banks, funds, and marketplaces in the near future. Current newsletter economics mean that it’s possible for these companies, early in their lives, to essentially have negative-cost marketing for whatever they end up launching, and as we’ve seen with consumer Internet in general, lowering the cost to start new companies wildly increases the diversity of those companies.”