The Nelk Boys’ $100m Creator Business
“Turns out the Nelk Boys are like Jackass for the new generation. They’re a Youtube group that pranks people and has built a cult following at colleges across North America.
And, they’ve executed the “creator playbook” perfectly, by launching their own hard seltzer (happy dad), merch that sells $2m+ in seconds every day, and a modern-day version of “Girls Gone Wild” called Full Send Girls.
Rough estimates put their existing biz units at $100m+ a year in revenue.”