Tiago Forte is the creator of Building a Second Brain. The 5-week cohort-based course now gets more than 1000 customers for each session starting at $1500.
Tiago shares the progress from the first version of the course in 2017, to now selling millions of each cohort.
He has recently finished his book on Building a Second Brain.
Big Ideas: Building a Second Brain is a great example of the power of focusing on one big idea to own that niche. Tiago has become the top expert on digital note-taking for creators.
Tiago went from 5500 subscribers to 40,000 in 2 years by implementing basic tactics like publishing a weekly newsletter, creating lead magnets, and having signup forms on all posts. Sometimes the secret is just to persist with the basics.