The Modern Distribution Playbook
“Conduct an audit and see which pieces of content you have recently published that have signs of content market fit. There could be more links than other assets. it could be more social shares than other assets. It could be more referral traffic than other assets.”
“Once you have a spreadsheet that outlines all of the different ways in which you have content market fit… The next step is to start running those pieces of content through a distribution playbook. A playbook that is rooted in helping these pieces of content drive as much ROI as possible. A playbook that is built to give these pieces of content more reach than they would if you continued to operate like you have been for the last year… A playbook that looks exactly like this:”
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