“An old school content marketing story. France, 1900. Andre and Edouard Michelin had just started making tyres. The problem was there were less than 300 cars in France. So hoping to encourage car ownership they published the world’s first ‘Michelin Guide’.”
Harry Dry shares four great examples of content-focused businesses.
“Content is winner takes all. The top 1% gets 99% of the attention. So set out to create the single best resource for your niche.”
Business Opportunity: I think we are going to see a lot more businesses become media companies like this. What if your business became the best source of content for your niche? How much traffic and sales would that generate?
“Content compounds in a way other marketing channels can’t.”